P4 Unit 7 European Destinations P4 Factors that have contributed to one develoiping and one decling dsestination in Europe

P4 Approach - you need to REVIEW factors that have contributed to one declining and one developing destination in the European Travel market.

1. Choose TWO holiday destinations - 1 declining - 1 developing
   
   Identify factors that have contributed to the decline / growth e.g. POLITICAL FACTORS - EU membership, Eurozone initiatives, taxes, exchange rates and direct government intervention, ECONOMIC FACTORS - growth in disposable income, second homes and  growth of leisure travel (short break and activity travel),recession CULTURAL FACTORS, DESIGN - new products and services, low cost airlines, SECURITY, Competition, changes in fashion. and link it all back to the BUTLERS LIFE Cycle
2. Research current information that will support part 2 above using the reading list below and researching other articles. and the fastest growing destinations in Europe article here
3. Plan your PODCAST structure APPLYING it to the Butlers Life Cycle model
4. Record and review your podcast presentation

Reading list to research P4

• Declining demand from holidays in Europe review
• What do you thinks going on in Venice
• A location that has benefited a lt over 40 years from World Heritage status and one that you could say will drive it soon into decline e.g. Dubrovnik and here
• European Statistics click here
• Managing tourist destinations - Google books click here
• Sustainable development in tourism.  How to manage the risks click here
• From development to decline - click here
• Travel trends from the office of National Statistics click here
• We are all going bust beside the seaside article in this is money - Will more EU holiday destinations decline as UK holiday makers choose to holiday in the UK following the terrorist attack in Egypt last week - an alternative view click here

For M3 - You need to ANALYSE reasons for the developing and declining of your TWO selected destination in the European Travel Market.  You could talk about how the sophisticated traveller has become confident at unpack aging the packaged holiday and putting it together themselves or how social media and the non professional experience is attracting more customers e.g. Mollie Bylett and her Where's Mollie blog page My Cornwall Trip Part 1

For D2 you need to JUSTIFY how current factors could impact on the European travel market in the near future.  A typical distinction response might refer to the impact of the credit crunch with less disposable income being available for consumers and investors or the poor exchange rate with the pond and the Euro which could encourage more travel outside of the EU and maybe the appeal of these countries is greater to visitors from the rest od the world.  Looking ahead you may consider the impact of leaving the EU on the two destinations chosen.  You may even consider how the rise ion budget airlines has seen destinations grow but what would happen in the future if these low cost airline routes were withdrawn. Whatever angle you take make sure that you have some evidence fromyour research to back it up.


Hand-out:         101018
Hand in date:  311018