Types of market and market segmentation - Unit 2 Lesson 2 Stretch and challenge

Dear Year 12 L3


Once you've looked at the powerpoint fro lesson two and carried out the activity.


Think about the RESEARCH ACTIVITY and then stretch and challenge yourself by understanding MARKET SEGMENTATION and the stats that you can find below:


Demographics in a nutshell


Different ways to segment a market


Classification of population by social status


Office of National Statistics


What is ACORN all about ?


Enjoy


Mr T


Next lesson is all about BRANDING should you wish to read up on it!