Preliminary thoughts
Before
setting up a business you need an idea.
What’s yours for Unit 1?
Once you
have an idea you need to do some research.
Primary research is carrying out a survey of question to find out what
your customers really WANT or NEED. This
can be done as a verbal interview where you write down their replies or you
could use SURVEY MONKEY or GOOGLE FORMS. Secondary research is looking at the research
that’s already out there. Remember that
your research needs to focus on both the CUSTOMERS and the COMPETITION
1.
What did your PRIMARY & SECONDARY research t and here tell you? Did you
carry out a survey? What the market thinks of your product and to help you find
a price point
2.
What is your businesses product or service and more importantly
what is its USP,?
3.
What is the suggested price that they would sell it for to get it
on a shelf of a retail outlet?
4.
What type of promotion does your research suggest would sell it
and the distribution channel it could enjoy. Use your contacts both in
and out of school to see how far the primary research can go.
5.
What does your competitive analysis for your product tell you?
How does it compare to others in the marketplace?
6.
What does your SWOT analysis tell youand here
7.
If everything is looking positive you are now ready to consider
writing your business plan but at the same time think about how you will
present it for P6 using this worksheet here
Getting down to writing the
BUSINESS PLAN
8. The
business plan needs to be submitted first week back after Christmas so that the
DRAGONS can clearly see it before you present to them, second week back. I have attached a few business plan examples
below:
9. Select a
template from the list below that suits you or make one based on what you have
discovered above
Peter
Jones 90 Day Model because everything
changes all the time!
Deadlines
P4 M4 D2
REPORTS & P6 M5 D3 P4 submitted 1st week back. Presentations
to be pitched w/c 8th January 2018
Single sheet if you want your own copy here
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