You have now been asked to attend a Board
meeting to present the results of an investigation into the effectiveness of
the presentation of business information by The Oxford Spires Academy. This
includes the way in which the information is communicated to stakeholders. You
must prepare materials to be discussed and presented at the meeting combining
different forms of information, for example text, tables, charts and images
from a range of sources. PowerPoint presentation in class observation and
assessment.
Task 4.2: BOARD MEETING (P2, P3, P4 & D2)
In order to complete this
you must:
a)
Obtain financial
information from your selected organisation and give a five minute verbal
presentation about what the financial information shows about the performance
of the business or part of the business. Your verbal presentation should be
suitable for a number of business journalists who want to report on the
performance of the business (P2)
b)
Produce a brief
written report on what the information shows about the performance of the
business or part of the business. This report should be suitable for the
directors or the senior management of the business and should include a
spreadsheet or graph to help explain the financial situation (P2)
c)
Produce a leaflet, which is aimed at the staff of the business, telling
them about the financial performance of the business or part of the business.
The majority of the staff do not have any financial knowledge (P2)
d)
Using the same organisation or any other organisation of your choice,
produce a corporate communication such as an advert, poster or leaflet
communicating information about the business or one of its products or
services. Your proposed audience will be the businesses customers and potential
customers (P3)
e)
Find an example of a real external corporate communication from your
selected business and evaluate it as a means of corporate communication. This
could be an advert they have produced or a poster, leaflet, packaging, logos,
livery, strap lines, endorsements or any sponsorship they may have undertaken
(P4)
f)
Your final task is to evaluate the effectiveness of the business
information and its communication as key contributors to the success of the
organisation, using examples to illustrate your points. For this task you will
need to research examples of effective business information and its
communication in other businesses who are regarded as having effective systems
of information and communication, as well as your selected organisation. You
will then be able to draw some comparisons between examples of effectiveness in
other businesses and your selected business (D2)
Resources
BTEC Level 3 Business Book 1 Bevan et al p.p.132-137
BTEC National Business 1 p.127-129
http://www.worksmart.org.uk/company/company.php?id=04439859
Organizations tend to aim for traditional professionalism more than creativity and in turn, they slap together lengthy written documents, filled with lines and lines of jargon that no one will ever read, let alone understand. Taniokas
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