P2
Assess the marketing mix for a selected product
For one of the businesses you have studied in P1, you need
to assess the 4P’s (Product, Price, Place, Promotion) of this business.
- Use
the following grid to help you.
Business:
Product
What
products does your business offer?
Why
are these important to customers?
How
successful is their product range?
|
Price
What
sorts of pricing strategies does your business use?
Why
are these appropriate?
Will
it help them to be successful?
|
Place
Where
are your businesses products sold? Remember shops and online
Why
do you think this is successful?
|
Promotion
How
does your business promote itself?
Why
use these types?
What
sales promotions does it use?
How
successful is the promotion used?
|
- Explain
what the 4P’s are.
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