P2 Limitations and constraints on marketing activities

Love it or hate it marketeers cant just do what they want

The most complained about adverts of all time can be seen  here

Who controls what can be broadcasted, printed or displayed?  Who handles the complaints?

• Advertising Standards Authority and their website which is visible here what the code of conduct refers to here

Other examples include this article: 

BBC News web page here or the PAYDAY Loans add here

Even Groupon got caught out see here

• Trading Standards will have you too.  Click here to see what they do

To prevent being caught out by the consumer laws and codes of conducts its a good idea to know what they are all about:

• Sale of Goods Act (1979)
• Consumer Protection from Unfair Trading Regulations (2008)
• Consumer Credit Act (1974) and (2006)
• Consumer Protection (Distant Selling) Regulations 2000
• Data Protection Act (1998)
• Voluntary codes of advertising practice (conduct)

Alternatively pressure groups can form to pressure big companies to change their policies.A few examples can be seen below:

• Earth First
• Liberty
• British Union for the Abolition of Vivisection
• British Roads Federation

Other individuals  include TV Chef Hugh Fearnley Whittingstall who tried to pressure large supermarkets to only stock organic and free range chickens.

P2 Activity pg 93-95 core text

• Familiarize yourself with the legislation above and explain with examples how it may impact on your chosen company if they don't comply to the law. 
• Also try to find any example in the news of where these laws have been contravened (broken to any degree) to illustrate your submission for P2
• Use the help sheet provided to plan your response

That's all folks that should keep you busy for the next two lesson today - Branding next..

Unit 3 Spec can be found here

Enjoy

Mr T

Deadline: Wednesday 17th December 2014 4pm