Revision lesson 13 - Marketing mix elements and product

In the news Ryan Air and Easy Jet c 


Responding to change
Trends and markets
Small businesses
Competition
Technology


Did you know? Some p


Group activity


Discussion


Web based activity


Summary 

• The marketing mix is the m 

Quick Quiz 13 Marketing mix elements and product

1. Why is it important that a business can respond to change?
2. What is meant by 'trend' in the market?
3. Name three current trends that could be important to a business.
4. What is the difference between a real change to a product and a cosmetic one?
5. What is meant by 'product range'?
6. What is meant by 'Product mix'?
7. What is meant by adding value to a product?
8. What is the difference between and product and a service?
9. What is meant by 'consumer durable'?
10. What is a ' product life cycle'?

Worksheet


Nine mark questions