What is the Marketing Mix & how do I use it?

Learning Outcome

By the end of this session you should know:

• the 4 elements of the marketing mix
• Factors that influence the appropriate marketing mix for a small business on a limited budget
• about the use of ICT in assisting international marketing. 

Homework - due in today 14th December 2011
Building the marketing mix - click here to get yourself ready for the 4P's of marketing

Starter
What do you know about small budget marketing.  Click here to find out

Main Task

1. Using the raft of resources available to you in B4 you will create a 60 second presentation  (less than 250 words) using the writing frame below to explain the marketing mix for your chosen product  Your article should include:

• Introduction - what is your product and WHY did you choose this one?
• How will you PRICE the product?
• How will you PROMOTE your product?
• How will you PLACE your product?

Note taking 

Now complete the attached notetaker pack before you deliver your groups presentation

Resources

AQA Business Studies core text pg's 43 - 47

or the e-resources that you have now started using online by clicking the link below:
or the e-resources at:


http://my.dynamic-learning.co.uk/Default.aspx?cid=15451

Homework

Marketing knowledge - so you fancy a job in marketing - click here


Set 13the December 2011    Due 15th December 2011