Market research - why do it what is it and how does it help you plan

Learning Outcome

By the end of this session you should know:

• the reasons for conducting market research
• the methods that might be used for market research on a limited budget

Starter
What do you know about small budget marketing.  Click here to find out

Main Task

1. Using the raft of resources available to you in B4 you will create a one page article (less than 500 words) using the writing frame below to explain to your friend or family member why they should not spend a penny trying to launch their new business start up until they have carried out some market research.  Your article should include:

• Introduction - what is market research - why do it?
• The TWO main types of market research
• The best primary methods of market research that a new / small business could afford 
• Advantages and disadvantages of secondary research
• The difficulties and problems of carrying out start up research

Resources

AQA Business Studies core text pg's 36 - 42

or the e-resources that you have now started using online by clicking the link below:
or the e-resources at:

http://my.dynamic-learning.co.uk/Default.aspx?cid=15451

Homework
Building the marketing mix - click here to get yourself ready for the 4P's of marketing

Set 8th December 2011 Due in 13th December 2011

Extension exercises
Marketing knowledge - so you fancy a job in marketing - click here